ARTIST'S SPOTLIGHT - george inaki root

Perfect imperfection — mended, not broken. This idea holds deep meaning for me, as my aesthetic has always leaned toward pieces that aren’t necessarily flawless or polished, but carry a certain roughness. That roughness often speaks of a story, a sense of intention — as most things made with purpose do.

I haven’t known George for long, but his rings immediately caught my eye a few months ago. I was drawn not only to the beauty of his jewelry, but also to his philosophy — his way of seeing the world and translating it into art.

After all, kintsugi is about more than repair — it’s about embracing imperfection and impermanence, finding beauty in flaws, and understanding that brokenness can lead to transformation, even to something more beautiful than before. I am so pleased to share his work and also his story today!

GEORGE INAKI ROOT

My journey into the world of jewelry has been filled with ups and downs—every challenge a lesson, every mistake a turning point.

I didn’t come from a design background, and I had to learn everything by doing. In a world saturated with trends, noise, and sameness, it took time—and a lot of humility—for me to find my own voice.

What started as a creative leap turned into something much deeper: a personal philosophy, a cultural mission, and a way to connect with people through meaning, not just beauty.

Jewelry became my medium, but intention is my material. That’s how Milamore and my identity as a Kintsugi Philosopher were born.

My references will always be rooted in Japanese culture—especially the philosophy of Kintsugi.

I’m deeply inspired by the idea that you can repair yourself—physically, emotionally, and spiritually—with your own hands. That belief shapes everything I create. That’s why I designed my Kintsugi rings with the concept that when you wear them, you’re being mended—both symbolically and physically—through the jewelry itself.

At the same time, traveling the world and being exposed to diverse cultures continues to influence my aesthetic and style, adding layers to my work while keeping the core philosophy intact.

Milamore is a reflection of that balance—Japanese at its foundation, but globally evolved.

I currently have my flagship store in Tokyo, designed to feel like you’re shopping in my own apartment in New York City—personal, intimate, and filled with intention.

In the future, I’d love to design a space that goes beyond retail—an ambiance where clients feel calm, seen, and connected to the energy of the brand. A place that carries the vibration of Milamore, infused with the aesthetics of Wabi-Sabi—quiet elegance, imperfection, and soul.

For me, it’s not just about selling jewelry. It’s about creating an emotional experience—one rooted in presence, beauty, and philosophy.

@georgerootnyc